Fresh F1

While last years Reanult were heavily relying on their performance in F1 to boost sales, they are returning to classic ways to market their road cars. More exactly through other pleasurable human activities besides winning: sex and smoking. In a way it’s a logical choice - imagine Fisichela in a video saying - “We’re happy to fight for 4th-5th place!” Who would want to identify with a loser? (No offense Fisi).

I wonder when we will see an implied ‘quickie’ in a Ferrari. Will they EVER need that?

~ by sorind on July 4, 2007.